PULLMAN, WA – As part of its long-term strategy to bolster brand awareness and emerge from the ever-shifting college sports landscape stronger, Washington State University Athletics is embarking on a 10-year partnership with Playfly Sports.

Under the agreement, Playfly Sports, will manage WSU’s multimedia rights as well as outbound ticket sales. The company will also develop corporate sponsorships, work to secure naming rights for athletics venues, and oversee the university’s 20-state Cougar Sports Radio Network.

The collaboration aims to elevate brand partnerships, community engagement, and fan experiences while benefiting the Cougar Athletic Fund, according to a press release published today on WSU Athletics’ website.

“This transformative partnership with Playfly Sports represents the next step into a new era for Cougar Athletics,” said Washington State Director of Athletics Anne McCoy. “Playfly’s relationship-first approach aligns with our values and their expertise and innovation make them an ideal long-term partner. Their focus on the future of college athletics, as well as their ability to leverage their resources to tell our story, will allow us to build deeper relationships with fans and sponsors while generating sustainable revenue to help support our student-athletes and programs.”

Playfly Sports, a leader in revenue maximization within the sports industry, currently has partnerships with more than 65 collegiate athletics departments.