MOUNTAIN VIEW, CA – YouTube has announced updates to its monetization policies to further promote authentic content creation and improve clarity around its review processes. The changes affect creators who monetize their videos through the YouTube Partner Program, including those creating Shorts, long-form videos, and live streams.
Starting July 15, 2025, the company will rename its “repetitious content” policy to “inauthentic content”, offering clearer guidance to creators. According to YouTube, the policy already prohibited content that is repetitive or mass-produced, but the terminology update aims to better reflect its intent of rewarding originality. Examples of inauthentic content include reused or templated videos that offer little to no unique value. This policy does not change the existing rules surrounding reused content such as commentary, clips, compilations, or reaction videos.
Earlier this year, on March 10, 2025, YouTube also began implementing improvements to its ad suitability review process. These changes include potential additional reviews—some involving manual human review—which may extend the monetization decision timeline up to 24 hours. The platform says the update is designed to enhance the accuracy of monetization eligibility and improve overall creator revenue opportunities.
YouTube monetization policies require all content to follow various guidelines, including those related to community standards, copyright, advertiser-friendliness, and creator integrity. Reviewers consider a range of factors when evaluating a channel, such as main themes, most viewed and recent videos, watch time distribution, and metadata like titles and thumbnails.
Creators are encouraged to familiarize themselves with the full range of monetization policies and ensure their content reflects authentic, original work made for the benefit of viewers—not solely to generate views or ad revenue.
Channels that do not comply may face consequences, including limited ad revenue, removal from the Partner Program, or even account termination. YouTube advises creators to stay updated on policy changes and to consult Creator Support for assistance navigating the platform’s monetization rules.
For more information, creators can visit YouTube’s official monetization policy help page.
