PULLMAN, WA – Washington State University is bolstering its Name, Image, and Likeness efforts with a new approach that includes two new NIL positions to support Cougar student-athletes.
The program is also increasing resources and expanding marketplace opportunities.
The two new positions are Director of Playfly Max, under WSU’s new multi-media rights holder, Playfly, along with a Director of NIL Services within WSU athletics.
“We are committed to elevating the student-athlete experience at WSU and a robust NIL program is crucial to that effort,” said WSU Director of Athletics Anne McCoy. “We look to be innovative, strategic and collaborative in our approach and appreciate the efforts of all involved to make this beneficial to our student-athletes.”
The Director of Playfly Max position will work on-site with the athletics staff, the Cougar Collective, and the Playfly MMR staff to:
- Solicit and close commercial NIL partnership agreements
- Develop, lead and execute specialty revenue concepts and revenue-driving events
- Develop comprehensive revenue strategies to support WSU’s NIL program
The WSU Director of NIL Services will be responsible for the management and advancement of all NIL-related initiatives across the department. The position will:
- Assist in coordinating and managing NIL marketing opportunities for WSU student-athletes by helping them build personal brands and connect with local, regional, and national brands
- Collaborate with Playfly in their efforts to solicit NIL opportunities with corporate sponsors
- Provide education on personal branding, entrepreneurship, and financial literacy
- Ensure that coaches and student-athletes are informed of the many third-party NIL platforms/resources and are reporting third-party deals through the new NILGO platform
