‘Made of Crimson’ campaign spreads enduring Cougar pride

Alumni enjoying a football game on the Pullman campus Saturday, Sept. 9, 2023 (photo by Shelly Hanks, WSU Photo Services).

PULLMAN, WA – Cougar Athletics is charging into the new season with a fresh rallying cry designed to bring the Washington State University community together. The “Made of Crimson” campaign celebrates the resilient nature of WSU, whether